How does a beer brand react to a global pandemic after being silent for more than two months, especially at a time when the future seems so uncertain? This was the problem that Dos Equis came to us with in May of 2020. At a time where people needed beer more than ever, we gave the world a way to get together in a most interesting way and did it all from concept to execution in just three weeks. We created the Seis-Foot Cooler to help people socialize safely, and it sold out in under Dos minutes.