Social media has created a space where young women and men who love hair and makeup can share their skills and get likes and follows. Unfortunately, the real world isn’t as supportive, and these same talents are often undervalued by parents. Regency Beauty Institute created the We’re for Beauty campaign to let the world know they valued these skills. To make sure the message got out and was shared, we created a series of social ads that looked and felt like the images and memes these young people were already sharing.