The University of Minnesota wanted to share their goal of becoming one of the top three research universities in the country. They hired the ad agency OLSON, and I was on the creative team that developed the Driven to Discover campaign that let the world know the U’s commitment to research, curiosity, and discovery in all aspects of campus life. Twenty years later, this is the longest-running campaign I have worked on, and I am still as proud of it as when it was first created.