Heineken 0.0 “Now You Can”

Heineken launched the world’s first truly 0.0 alcohol beer, and wanted to let everyone know that “Now You Can” have a beer in places it couldn’t be before. With the help of some celebrity partners, we created a yearlong introductory earned media campaign inviting people to try 0.0 during Dry January, at work, while playing sports, or even in an ambulance.

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Dunkin Human Charger

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The Pagoda Patoga