Pagoda Egg Rolls wanted to let gamers know that they were the perfect snack to eat while playing. But targeting this often-cynical demographic can be difficult, and to stand out you need to reach them in unique ways where they are at. So, the world’s leader in wrapped snacks decided to become the leader in wrapped humans—by creating the Pagoda Patoga, the world’s first gaming toga. We then enlisted twitch streamers to help spread the word and to distribute the togas.